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You can get a free All My Movies license if:
1) you'll make a nice HTML template for the movie details area (AMM v4) or for export to CHM and HTML
2) you'll write a review or an good article (turn on your imagination!)
3) you'll write a usefull plugin for All My Movies
4) you'll help in All My Movies development and advertisement in any other way
5) you have a good website with G**gle Page Rank of 5 or greater and can place a link to All My Movies page